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- AUTHOR COLLECTION OF WINE FROM KOBLEVO
The brand KOBLEVO introduced a rebranding line of Somelier - AUTHOR COLLECTION OF WINE. Design changes refer to the label. This was due to the desire to create a product image that could stand out on the shelf and distinguish it from others, including, at the level of positioning. For the first time, for KOBLEVO wines, emphasis has been placed on special, unique and, indeed, author-made wines recipes that have been popular for over 20 years. The exterior has become more European thanks to the Latin name, bright colors and non-standard font.
The wine market in Ukraine continues to grow actively: consumption, demand grows, as well as new specialized retail, wine restaurants and bars. When working on a new design, the creative team took into account the current trends associated with changing the attitude towards wine and the culture of its consumption.
To date, NOVEL SOMELIE'S COLLECTION includes five types of most popular semi-sweet wines - white: FRANCESCA, ISABELLA, TAMYANKA, pink FRANCESCA ROSE, red: JOSEPHINE, ISABELLA.